Performance-Driven Paid Media

Overview

Crimson Wine Group is a company that owns and operates a portfolio of luxury wineries and vineyards across the United States. It focuses on producing high-quality, estate-grown wines and building strong brands in the premium wine market.

Project Summary

As Creative Director at Kreps Co., Michelle led the development of high-impact paid media campaigns for Crimson Wine Group’s portfolio of luxury wines. She concepted, art directed, and directed a nimble creative team of copywriters and designers to deliver 50+ ads each quarter across six distinct wine brands: Archery Summit, Chamisal Vineyards, Chenin Blanc + Viognier by PRV, Pine Ridge Vineyards, Seghesio Family Vineyards, and Seven Hills. Each campaign was strategically crafted to honor the unique brand voice and visual identity of every label, ensuring consistency, elegance, and resonance in the luxury wine market.

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