Redefining Skincare as Ritual
Client
Seven8ths
Services
Website Content
Social Media Strategy
Social Media Templates
Visual Identity
Seven8ths
Website Content
Social Media Strategy
Social Media Templates
Visual Identity
Seven8ths is a modern skincare brand built on the idea that true care goes beyond the face—it’s about your whole body. After establishing their brand identity, they partnered with Kreps Co, an agency where Michelle consulted as Creative Director, to craft a bold social strategy designed to launch them into the market and build strong name recognition.
Working closely with the Kreps Co social team, Michelle developed a comprehensive social strategy built on audience insights, platform guidance, tailored content recommendations, and a bold visual identity optimized for digital. To ensure consistency, she designed user-friendly Canva templates that empowered the brand’s social media manager to maintain a cohesive and polished presence without needing ongoing design support. Beyond social, Michelle audited and refreshed the brand’s website—writing homepage and product copy, building an FAQ, and ensuring messaging aligned with their positioning. She also extended the brand experience into packaging, creating a leave-behind with clear instructions on how to use and store their fresh, naturally made products.
